Critical Success Factors for Knowledge Transfer Collaborations between University and Industry

Volume XLIV, Number 2
Authors: 
Tatiana Schofield
Imperial College Consultants

Introduction

A global knowledge exchange landscape is swiftly changing, moving towards open innovation. The open innovation paradigm demonstrates the need to exploit internal and external knowledge and knowledge transfer pathways in order to remain competitive in a market place. Industrial companies are increasingly facing pressure from growing competition, a shortening product life cycle and increased complexity. There is a growing trend to explore external sources for innovation to acquire new ideas, develop new capabilities and access the latest academic research. Furthermore, engaging in partnerships with universities allows companies to leverage government funding and reduce the cost of their Research and Development (R&D) (Perkmann, 2011).

Similarly, universities are experiencing pressure to transform from an ivory tower mentality to an entrepreneurial mind-set and to contribute to national innovation agendas (Etzkowitz, 2000). They demonstrate a growing appetite to exploit their knowledge base and commercialize their intellectual property and technologies.

At a policy level, governments are actively influencing university-industry collaborations through supporting public-private partnership, developing strategies to support open innovation and creating a dynamic small to medium enterprises (SME) sector to accelerate technology commercialization. The triple helix (university-industry-government) development strategy is becoming a powerful national tool to develop an innovation mechanism and build stronger links between private and public research sectors (Etzkowitz et al., 2000; Ranga et al., 2008).

Objectives

This research paper focuses on studying knowledge-transfer collaborations between academia and industry. Our specific objective is to identify success factors for such activities in the emerging market context. The aim of our research is to develop a framework for knowledge- transfer collaborations to support a strategic decision making process in order to evaluate potential collaborations between universities and industry.

Our research makes an attempt to undertake a holistic analysis of university-industry partnership in a multi-domain knowledge transfer context in order to identify critical success factors from multiple stakeholder perspectives.

The paper is based on a comprehensive literature review and develops a theoretical conceptual framework. The results of the literature review were used to design a stakeholders’ questionnaire. The survey verified our findings from the literature review and provided new insights of the drivers and barriers in university-industry collaborations.

Literature Review and Theoretical Framework

For the purpose of our research we developed a theoretical framework integrating prior research in the field of knowledge transfer between universities and industry. The framework will be further tested through a stakeholders survey to verify and analyze our findings.

Literature Overview

The following sections provide a brief summary of key topics discussed in literature, which are relevant to our research topic.

Publications on our research topic widely cover an emerging trend in exploiting knowledge as a mechanism of national growth and the triple helix model (Etzkovitz & Dzisah, 2008; Ranga et al., 2008). There is a comprehensive discussion about knowledge transfer typology, process and determinants relevant to our research which are essential to understanding knowledge transfer mechanisms (Landry et al., 2007; Barbolla & Corredera, 2009; Lockett et al., 2009). A number of authors join a debate on knowledge transfer effectiveness citing organizational, individual and institutional aspects of organizations involved in knowledge exchange (Phan & Siegel, 2006; Pertuze et al., 2010; Burnside & Witkin, 2008; Horng & Hsueh, 2005; Wilson, 2012; Cummings & Teng, 2003; Khalozadeh, 2011). The research on critical success factors often correlates with discussions on barriers to effective collaboration and ways for their reduction (Bruneel, 2010; Perkmann et al., 2011; Wilson, 2012; Siegel et al., 2003, 2004; Khalozadeh et al., 2011).

There is a less explored area of knowledge transfer effectiveness in the international context (Kedia & Bhagat, 1988; Madu, 1989; Kumar et al., 2007; Duan et al., 2010; Svensson, 2007) with an additional layer of complexity related to market conditions, local capabilities and cultural values. Furthermore, due to its nascent nature, knowledge transfer in the emerging market context is even less explored.

Triple Helix as a Strategy for National Growth

Knowledge production and diffusion is widely accepted as a critical factor for economic growth (ConceiÇão et al., 2002) with universities playing a key role in developing a knowledge- based economy. One of the models describing knowledge transfer interactions is a triple helix development model, which focuses on creating strong links between industry, government and universities. The model is proposed as a strategy for developing countries to accelerate their transition to the knowledge-based economy (Etzkowitz & Dzisah, 2008).

Many authors stress an increasingly complex interaction between universities, government and industry in collaboratively developing roadmaps and foresight strategies which can potentially lead to a more sustainable economic growth and competitive advantage (Etzkowitz et al., 2000; Ranga et al., 2008).

Knowledge Transfer Determinants

The term knowledge transfer is often interchanged with “knowledge dialogue”, “knowledge exchange” and “knowledge translation” (Lockett, 2009). A diagram of the knowledge transfer cycle is presented in Figure 1.

Figure 1. Knowledge transfer cycle. Adapted from Lockett (2009), UNICO report (2008), “Increasing the economic impact of Research Councils” (DTI, 2006).

Knowledge transfer activities between university and industry can provide substantial benefits for all partners as summarized in Figure 2.

Figure 2. Potential benefits from academia-industry interactions (adapted from Link and Tassey, 1989; Lambert, 2003; Landry, 2007, Etzkowitz & Dzisah, 2008).

Universities benefit from industrial funding, access to industrial testing facilities and practical case studies demonstrating translational impact. Industry potentially saves on R&D and the need to develop a specific expertise in-house. It further benefits from access to a talent pool, laboratory facilities and cost sharing. As a result, such partnership supports open innovation, competitiveness and national growth.

Effectiveness of University-Industry Knowledge Transfer Mechanisms

A university-industry  collaboration  landscape  is complex  and  varies  in scope,  duration, funding mechanism, geographic location, expected outcomes and impact. These variables make it challenging to evaluate effectiveness of university-industry collaboration and develop metrics for comparison.

There is limited research on effectiveness of university-industry collaboration exploring it as a holistic activity with multiple stakeholders and objectives. Phan and Siegel (2006) propose a framework simultaneously considering  three  contexts:  institutional, organizational and individual.

Barbolla and Corredera (2009) propose a framework comprising company, university, technical and relationship perspectives (Table 1). From the knowledge perspective, key factors affecting the success or failure of a project include technology maturity, readiness for application, well- defined objectives and scope of the project, technical risks and technical feasibility to implement results. Some authors (Pertuze, 2010) acknowledge a strategic alignment of technology with the company research portfolio.

Table 1. Factors for Knowledge Transfer Analysis (Adapted from Barbolla & Corredera, 2009; Pertuze, 2010)

From the organizational perspective, critical factors from the company’s point of view are the firm’s absorptive capacity and the ability to integrate new technology into the business value chain. Other authors (Pertuze, 2010) support  this  notion  claiming that companies value research impact over a project outcome. A critical factor to evaluate knowledge transfer effectiveness is how the new knowledge will increase a company’s performance. At a university level, important factors affecting collaboration include researchers’ motivation, incentives structure,  senior  management  support  and  strong  leadership.

There are a number of symmetrical factors for both university and company which influence a success of collaboration: senior  management support, flexibility, information  flow and transparency, sufficient resources at both ends and past experience.

The relational aspect is critical to build confidence and trust between partners. Knowledge transfer between academia and industry depends on balancing push and pull factors and aligning multiple objectives. The challenge in this process is asymmetry of information (Landry, 2007), where industry may experience difficulties in evaluating results and their potential applicability. Therefore, relational aspect is a critical dimension to foster trust, confidence and linkages between partners.

Barriers in University-Industry Collaboration

Despite a growing number of  academia-industry  collaborations,  there  are  certain  issues and barriers, which affect collaboration mechanisms (Link & Tassey, 1989; Bruneel, 2011; Perkmann & Walsh, 2008): inherent differences in mission and objectives: a different time horizon (short-term industry versus long-term academia orientation), confidentiality and exclusivity (open source and publication approach by universities versus competitiveness and result protection by industry); organizational differences: this issue has a direct impact on the level of funding, university cost structure, academic incentives and different focus of research. While university researchers are driven by curiosity and academic prestige, industry is driven by profit-driven problem-solving and results; cultural differences: university research has a more explorative nature while industrial R&D focuses on applied problem-solving research. This can potentially create a serious conflict between academic and industrial partners due to conflicting values and misperception.

There is a plethora of discussion on potential barriers to university-industry collaboration related to intellectual property (IP), ownership and exploitation. Some authors (Fazackerley 2009; Siegel et al., 2003) suggest that academics often attach a higher value to their ideas, which can make an entire collaboration cost prohibitive. While this view is commonly shared by industry, universities normally invest time and resources in negotiating their IP value to protect their publication rights, keep results for their future research and negotiate a market- rate compensation for their IP. This debate resonates with Bruneel’s (2011) argument that universities are becoming much savvier players in collaborative partnership with industry and aim to exploit their knowledge commercially.

Cultural and informational barriers are often cited as inhibiting factors to a successful collaboration (Siegel et al, 2004). Different organizational cultures result in mismatch between business needs and university strategy, time scale, expectations, failure to agree on IP terms and contrasting views on liabilities (Wilson, 2012).

Similar notion is expressed by Anderson et al (2007) who identify culture differences, bureaucracy and inflexibility of universities’ processes and policies, lack of well-designed reward mechanisms and inefficient management of knowledge transfer transactions as barriers to knowledge transfer between academia and industry.

However, there is a recent growing trend from universities to engage with industry on a more open and collaborative basis opening their IP for evaluation and development by industry. For example, a number of universities in the UK have joined in the Easy Access IP project, which provides quick access to universities’ technologies thus maximizing knowledge transfer from universities for public benefits.

Knowledge Transfer Challenges in the Emerging Country Context

Knowledge transfer across countries has additional challenges deriving from geographical, economic, political and cultural gaps (Duan et al., 2010).

Literature analysis reveals (Madu, 1989; Svensson, 2007; Williams, 1996) that knowledge transfer enhances growth opportunities for emerging markets. Large-scale knowledge transfer collaborations are often sponsored by the state as they require a high level of funding, significant resources and have a strategic economic importance to develop indigenous innovation capabilities (Kumar et al., 2007). A strategic role of such projects creates a high interest from potential stakeholders and produces a knowledge spill-over effect. However, a long term economic growth can be achieved if the knowledge obtained is fully utilized and developed.

Madu (1989) argues that in order to enable a successful knowledge transfer process it has to be integrated into a national development process. Key elements in this process are: (i) raising awareness of knowledge transfer initiatives, (ii) training and education of local workforce to reduce resistance and (iii) increasing a knowledge adoption level. Research suggests (Svensson, 2007) that knowledge transfer effectiveness depends on the level of development of the host country. In the least developed economies (LDEs), the absorptive capacity is much lower and therefore requires more activities on capacity building and training during collaboration. In newly industrialised economies (NIEs) (e.g. Brazil, India, Russia), the level of education is higher, which increases an absorptive capacity and need for cooperation.

While there is a growing trend in knowledge transfer from western economies to developing countries, there are barriers (Harvey et al., 2002) which relate to: limitations associated with a transferring country: legislation, currency exchange risk, payment process, inflation, stability, political tension, infringement of IP rights limitations associated with knowledge: relative advantage, compatibility, modularity, trial opportunities, reputation of transferring country/ organization in particular field, and relative price to acquire and develop knowledge limitations associated with a receiving country: low payment capacity, low absorptive capacity, bureaucracy and a multi-level decision-making process of receiving country/organization.

In his framework of transnational knowledge transfer effectiveness, Duan (2010) identifies top success factors including (i) cultural awareness, (ii) motivation, (iii) knowledge distance between partners, (iv) openness and trust, (v) selection of partners and (vi) relationships between them, vii) clear objectives for knowledge transfer collaborations and (viii) language. Other success factors frequently cited in literature are: existing relationship between collaborative partners, experience and skills of partners, their reputational capital and local networks of the knowledge supplier (Svensson, 2001).

As knowledge transfer collaborations are increasingly forming a part of national economic development strategies, the role and stability of local political systems is critical. Research suggests (Madu, 1989) that industrial partners should conduct a due diligence review on government policies, tax regime, foreign exchange, joint venture legislation, IP rights legislation and foreign investment policies. A due diligence review also helps reduce risks before engaging in time-consuming and costly knowledge transfer activities (Harvey et al., 2002).

While cultural differences and their impact on business are widely studied topics (Hofstede, 1993, 1994; Ashkanasy et al., 2002; Bakascsi et al., 2002; Gupta, 2002), there are fewer studies on cultural implication in the knowledge transfer context (Kedia & Bhagat, 1988; Madu, 1989; Swensson, 2007; Duan et al., 2010). Kedia and Bhagat (1988) argue that in the context of knowledge transfer from developed to a developing economy, societal culture is the most important element in determining knowledge transfer success. The key finding from the authors’ conceptual model for understanding cultural constraints on international knowledge transfer collaborations is that knowledge transfer to developing countries depends on cultural compatibility between the receiving and transferring nations.

Research (Kedia & Bhagat, 1988) suggests that a process- and person-embedded knowledge transfer is more culture dependent than a product-based knowledge transfer which has more tangible elements and is more codified. When such processes are embedded in a transnational context national and organizational cultural differences become critical and these differences need to be considered by both the transferring and receiving organizations. The authors argue that knowledge transfer is easier between countries with similar cultural characteristics. Another conclusion is that individualistic countries are more successful in absorbing and diffusing imported technology. The same conclusion applies to collectivist countries with a high masculinity score. Countries with a high power distance are potentially less efficient in absorbing knowledge as it may affect a balance of power distribution at either organizational or societal levels (Kedia & Bhagat, 1988).

Research suggests that international alliances can create a quick avenue to new resources and innovation. However, it is important to consider invisible costs related to “liability of foreignness in the host country,” which includes culture, legal and economic legacies as well business norms (Hitt et al., 2009). To align different objectives and motivation factors requires a high degree of flexibility and adaptability from the project management team. Adler (2003) recognises a higher stress level in international teams due to initial lack of trust and differing perceptions of communication messages.

Theoretical Conceptual Framework

Based on the literature review of the effectiveness of knowledge transfer between universities and industry, we identified the most frequently mentioned factors affecting  knowledge transfer success. We combined findings from the literature review, integrating them into a conceptual framework (Figure 3) that enables further analysis and provides a basis for a questionnaire design.

As discussed earlier, literature broadly divides these factors into internal, i.e. factors that can be controlled, and external, i.e. beyond the partners’ control. External factors reflect economic, political, legal, social and technological conditions of the country receiving knowledge. Although these factors are beyond the partners’ control, they can be identified through a due diligence review process to mitigate external risks (Madu, 1989). At the next level of analysis, there are internal factors related to organizational, individual, process and financial assets of each actor of the analysis: university, industry and a funding body (Landry et al., 2007, 2010; Cumming & Teng, 2003; Phan and Siegel, 2006; Barbolla & Corredera, 2009; Pertuze, 2010; Duan, 2010; Madu, 1989; Kedia & Bhagat, 1988).

The type of knowledge itself has its impact on the effectiveness of knowledge exchange and is characterised by novelty, research field and complexity (Landry et al., 2010), technical risk, application capacity (Barbolla & Corredera, 2009; Pertuze, 2010), and type of knowledge (Kedia & Bhagat, 1988).

Figure 3. Conceptual framework of knowledge transfer dimensions

Finally, knowledge transfer effectiveness in the international setting is further affected by national cultural differences and relational assets developed through the project life cycle (Cumming & Teng, 2003; Duan, 2010; Madu, 1989; Kedia & Bhagat, 1988).

Survey Method

Based on the analytical conceptual framework developed form the literature review, we designed a questionnaire categorizing questions into six levels: (i) institutional, (ii) individual, (iii) technical, (iv) process, (v) financial and (vi) relationship levels. These dimensions correspond with internal and relationship levels in the conceptual framework. We limited the questionnaire to internal and relational factors which can be controlled or partly controlled by a university therefore can provide a meaningful insight into potential collaboration and its outcome. A sample questionnaire is presented in Table 2.


Score: 1 - strongly disagree; 2 - disagree; 3 - irrelevant; 4 - agree; 5 - strongly agree

Table 2. Critical success factors for knowledge transfer collaboration between university and industry

To limit the bias, we selected knowledgeable informants who view the research phenomenon from different perspectives, different hierarchical levels and different cultural contexts (Eisenhardt, 2007).

A survey sample included all actors engaged in the university-industry collaboration including government, industry, academic research partners and business support functions with the university. Each category of survey participants plays an important role in developing an innovation ecosystem and driving the knowledge based agenda pursued by national governments.

The sample was selected using a non-probability sampling technique on a judgemental basis. We identified 50 participants who have been involved in the chosen case study or worked with the researcher on a number of similar large-scale international collaborative projects in emerging markets (e.g. Russia, Qatar). The sample population was selected to ensure a fairly equal representation from each stakeholder group: academic researchers, university managers, industry representatives and government/funding bodies (Table 3).

In addition to different roles in collaborative research, the respondents represented a good mix of nationalities (British, Russian, Italian, Greek, Latin American, Lebanese and German), which added value to an international dimension explored in this research. Regardless of nationalities, most of the respondents had an extensive international experience therefore the results of the survey and subsequent interviews represented a broad perspective both from the specific roles and international perception of international research collaborations.

Table 3. Survey Statistic by Respondent Groups and Response Rate

The respondents answered questions using a five-point Likert-style scale. In addition, the respondents were asked to add their comments, which provided a strong qualitative dimension to our findings and enhanced our understanding on critical factors for successful research partnership.

Results and Discussion

The results of the stakeholders’ survey are presented in Figure 4. We calculated average scores for each level of analysis (knowledge, institutional, process, individual, resources and relational contexts) for each stakeholders’ group.

Figure 4. Stakeholders’ view on critical success factors for university-industry collaboration (ranking is presented using a 5-point Likert-style scale from 1 (lowest) to 5 (highest)).

Quantitative analysis of survey results confirmed our findings from the literature review, highlighting the importance of process, relational and knowledge aspects as most critical factors for a successful international collaboration. The results presented in Figure4 show that knowledge, process and relational aspects scored the highest mark by all respondent groups. This overall finding correlates with the conceptual framework (Figure 3) developed from the literature review and analysis.

At individual stakeholders’ levels, some factors were perceived more important than the others. The knowledge context (translational nature, applicability) was highly marked by university management (4.1) and industry (3.93), revealing a stronger business acumen of these stakeholder groups. Process and project management context was particularly ranked high (4.25) by industrial partners. This finding correlates with previous research (Siegel et al., 2005) which identified a high level of bureaucracy and inflexibility of universities as a barrier to collaboration.

The resources context was of major importance to university managers (3.88) and least important to the government group (3.25). Similar findings were produced by Siegel et al. (2005), who identified insufficient resources allocated to knowledge transfer collaboration cited by 53.3% of university managers.

The relational context was given the highest score of 4.01 by the university managers, followed by the industry (3.98), academics (3.97) and the government group (3.25). Most of previous research findings conform to this result, e.g. Siegel et al. (2005) identified lack of understanding as a major barrier to a successful collaboration acknowledged by 90% of industry and university managers and 75% of researchers.

In addition to assigning scores to questions, the respondents provided free comments which we used to substantiate the quantitative results.

For examples, the most frequent comment referred to a more ambiguous nature of university- industry collaborative project and a greater risk for “runaway”. The very nature of such projects means that they have more variables and a greater complexity in understanding goals, timelines and attitudes. The industry group particularly commented on the importance of academic ability to convey their knowledge to an outside world to ensure their audience understands the benefits of their research for practical use.

To conclude, the most cited factors for successful collaborations in the international context were: (i) understanding of customer needs, (ii) common goals, (iii) a clear focus on translation, (iv) an understanding of intellectual property issues and (v) early technical scoping of the project to ensure the alignment of mutual goals and objectives. Most respondents agreed that mutual trust and cultural empathy are critical success factors in developing international research partnership.

Table 4. Summary of critical success factors for knowledge-transfer university-industry collaborations

Conclusion

University-industry partnership is increasingly playing a key role in developing innovation supply chains and knowledge transfer ecosystems. It is critical to understand the nature of university-industry collaboration, its effectiveness and potential barriers to ensure effective knowledge transfer, competitiveness and developing knowledge-based economies.

Knowledge characteristics play a significant role in affecting university-industry collaborations. Partners’ mutual confidence, strong translational focus, understanding of industry needs and objectives, alignment of mutual goals and research objectives are contributing factors to a successful partnership.

At a higher level of analysis there are three broad levels affecting potential collaboration: internal, environmental and relational and cultural. Internal factors are related to organizational, individual, process and resource contexts and can be partly controlled. External factors relate to market conditions, political, economic and legal risks, which can be mitigated though due diligence. Relational and cultural factors can ultimately enhance or inhibit the success and are critical for developing viable collaborations.

Knowledge transfer collaborations in the emerging markets have additional challenges such as market stability, knowledge absorption capacity, local education, capabilities and cultural value systems. Our findings highlighted cultural empathy and trust as key success factors.

The proposed framework can be successfully utilized as a decision-making tool for evaluating potential research collaborations with international partners. At a practical level, the developed framework can help evaluate probability of success and potential challenges for specific knowledge-transfer projects. We propose using a framework considering all levels of analysis: (i) type of transferred knowledge, (ii) internal (individual, organization, process and resources) applying it to all stakeholders involved in collaboration, (iii) external or environmental level and (iv) cultural level for international collaborations.

Based on our findings, we recommend further research focusing on a holistic approach to critical success factors for collaborative university-industry research. The focus should be placed on knowledge characteristics and its translational ability, organizational dynamics and processes, market-related risks and impact of national cultural differences.

An interesting topic for future research is how to build international market capacity beyond research collaboration to ensure sustainability of results. Such types of collaboration require an active engagement with national industrial partners to create industry demand and conditions for knowledge transfer from academia to industry. They also require a close cooperation with national policy-makers to enable development of effective policies for transnational university- industry collaboration.

Most existing literature only considers individual parts of the knowledge-transfer cycle. Future research should explore the entire value chain and interdependence of various phases as well as multiple stakeholders: universities, industry, public funding bodies, policy-makers, venture capitalists and knowledge brokers.

Author’s Note

The opinions, findings and conclusions in this paper are those of the author and do not necessarily reflect the views of Imperial College Consultants, a wholly owned subsidiary of Imperial College London, UK. This paper is part of a thesis submitted for the degree of Masters of Business Administration, Warwick Business School, UK.

Tatiana Schofield, MBA, MSc (Eng), DipM, MCIM, Chartered Marketer
Business Development Manager Imperial College Consultants
58 Prince’s Gate Exhibition Road London SW7 2PG UK
Tel: +44(0)207 594 6534
Email: t.schofield@imperial.ac.uk
 

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Keywords: 

triple helix, university-industry collaboration, knowledge transfer, critical success factors, emerging  markets,  developing  countries, competition